top of page

hello, we are 
smart
ux.

Here to elevate your digital products and strategies with smart user insights.

WHAT WE DO

Founded in 2020 and based on over 15 years of research experience, we help companies around the globe develop successful digital products through user research, UX consultancy and training.

​

From initial requirements analysis and defining user needs and customer journeys, to usability testing and UX evaluation of your prototypes or products, we enable you understand your users' needs, turn insights into strategic decisions, improve usability and develop products that resonate with your audience.

​

Whether optimising existing platforms or developing new solutions, our expertise will help you create products that are both user-centric and business-ready.

Our Services

What makes it "smart"?

Strategy

Strategic research & consulting

We put the user at the center - but we know that there is more to a successful product!


Based on our research, UX expertise and experience in a wide range of industries, we are able to advise you on strategic product development decisions and balance user, business, marketing and technology requirements. 

 

With strategic research we ensure that you not only build the product right, but also build the right product.

Management

Research ops and repositories

Conducting user research is one thing. Ensuring that the results are shared within the team and made available to all relevant team members and stakeholders (even beyond the current project scope) is another. Research ops and research repositories can be a great way to streamline your UX activities - and ultimately achieve a higher level of UX maturity. 
​

We're delighted to help you make your UX research activities more efficient, whether you need a freelance consultant or an interim manager.

A11Y

Accessibility testing

In June 2025, the European Accessibility Act will come into force. From then on, compliance with digital accessibility guidelines will be mandatory for many websites.  Beyond standards and guidelines, there are still human needs that want to be uncovered and understood in order to make design truly inclusive. 

 

Let us assist you with our expertise in inclusive research and accessibility testing as well as our own user panel with blind and visually impaired.

Research

Reliable and unbiased

We specialize on user research in all facets and mixtures of methods - carefully selected to match the requirements of your project (B2B and B2C):

 

Interviews, focus groups, ethnographic research and contextual inquiries, card sorting, design and navigation tests, usability tests (remote or in-person, moderated or unmoderated), agile testing and rapid prototyping, co-creation workshops, online surveys, research communities, diary studies, Jobs-To-Be-Done, expert reviews, and many more.

Training

CPUX or tailor-made

Everyone talks about UX and you don't understand a word? Let us teach you the fundamentals of human-centered design and prepare you for the CPUX certification exam.

 

Are you looking for a way to train your team in UX management, research methods or interviewing skills? Or do you want to raise awareness of digital accessibility among your company's stakeholders? 

SOME OF Our Clients & PArtners

Google logo
Jobrad Logo
SWR Logo
NAKD Logo
Golem Logo

GET TO KNOW OUR WORK

Well, at least a small snippet of it.

Feel free to contact us for more cases and references!

A FEW kind words
from people we have
worked with:

Neil Schwarz - Experience Strategy Director @cxpartners

"Sandra is an exceptional researcher, facilitator and leader. She successfully led Google's Mobile Labs programme in Germany for cxpartners for four years - generating measurable improvements for Google’s biggest advertisers. Clients trust Sandra’s judgement due to the depth of her experience and her domain expertise. She is a natural collaborator and a joy to work with - one of the best.

About ME

SANDRA SCHUSTER

As the founder of smartUX and a passionate UX specialist, I use my almost 20 years of experience in psychological research, computer science and human-centered design to support my clients with tailor-made user research, consulting and training. 

Ready
to take your ux to a smarter level?

GET IN TOUCH:

Email: 

hello@smartux.digital

​

​Phone:

+49 171 89 70 347 

​

Based in the beautiful Ammersee region just outside Munich, yet happy to serve you (remotely) from anywhere in the world ;-)

bottom of page